Greek designer Charis Tsevis develops along with the TBWA\Chiat\Day agency, an advertising campaign for the Gatorade Evoluciona & New Line G series. Including ethnic elements with a modern approach, this certainly is an extensive set of pieces well worth viewing them all.
It has been a while since I saw such a well balanced piece between graphic art, infography-like typography and photography merged in the experimental pieces of Synthesize by Anthony Neil Dart. A must see.
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